A gamer seen from behind at night in a city apartment, wearing a headset in front of a fantasy game on one monitor and a voice changer with sliders and a waveform on another
Voice Over Articles

An AI App Sold 63 Genshin Impact Voices. A Shanghai Court Made It Pay the Studio, Not the Actors

Sarah Robbins · September 28, 2026 · 6 min read

An AI voice-changer app in Shanghai sold packs that let users sound like 63 characters from Genshin Impact. The game's developer, miHoYo, sued and won 750,000 yuan, and the ruling is now final. The app's defense deserves attention from every voice actor: it argued that if anyone owned those voices, it was the actors, so the studio had no standing to complain. The court ruled for the studio. The actors weren't in the room.

The case was decided by the Pudong New Area People's Court in Shanghai, which presented it this month as the city's first unfair competition case involving an AI copy of a voice. The judgment came on June 30. The app company appealed, then withdrew the appeal, and the decision took effect.

Two days before a Tokyo court rules on Kenjiro Tsuda's lawsuit against TikTok, the Shanghai case shows another way the question "whose voice is it?" can get answered. The answer here was: the brand's.

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